Amazon lookup guides

Practical documentation for using the tool accurately, interpreting available fields, and understanding caching and product-data limitations.

B1

Find an Amazon ASIN

Find the 10-character ASIN on a product page or in a supported product URL.

B1

ASIN vs SKU

Distinguish Amazon's catalog identifier from a seller-managed SKU before using the lookup.

B2

ASIN vs UPC and EAN

Avoid using a UPC or EAN as ASIN input and understand when a barcode may appear in public attributes.